As we all know using social media is one of the key areas to develop in growing your online profile and making people aware of your brand. When done correctly social media can work wonders for your agency, done poorly and it could spell goodbye to your online presence!

To help you all out I’ve come up with a list of the top 5 social media mistakes to avoid:

• Over the top automation:
  Be human not a robot! Don’t just schedule and a send a load of tweets or posts, actually get involved and engage with people. Take part in online discussions, LinkedIn groups and hash tag conversations, a great one being #RecruiterHour every Tuesday between 8-9pm (GMT).

• Badly branded profile:
  Keep it simple and on brand. There is nothing worse than a profile with a mixture of different colours, photos and branding that doesn’t match or have anything to do with your agency. Brand match your profile with your employer.Use your company colour, logo and remember no on likes the twitter egg! Get yourself a relevant profile picture, chances are you already have one on LinkedIn.

• Not tracking performance:
  lf your using social media to connect with potential candidates and post job ads you need to work out what messaging works and what doesn’t. When posting job ads use a link shortener so you can track clicks. One way of phrasing a job ad may result in significantly more clicks, vital information when calculating your social ROI. Check out http://ow.ly/url/shorten-url. A shortner will also save vital space when limited to set number of characters.

• Not replying:
  One of the worst things you could is not reply to someone, whether this is a retweet or a message ignoring them is not going to go down well and could damage your reputation. Social media requires timely responses, leaving someone hanging just increases the chances of them going else where. Obviously there are limits, if someone messages you at 3 in the morning you can’t be expected to jump up and reply, just send a reply or thank you when you get a chance.

• Be social, don’t shout:
  Read back through your social media posts and imagine yourself saying them at a networking event. Are you the person at the event that shows no interest in other attendees and just talks about yourself? Mix things up, don’t just talk about yourself, get involved with the world around you!

By following these 5 simple tips and avoiding the mistakes you’ll be social media savvy in no time. If you’ve had any social media mishaps or have other tips on what to avoid get involved and let us know.

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Ever just sat your desk during lunch or at the end of a successful day and just browsed the Internet whilst the last 5 minutes slowly tick by?

Admit it we’ve all done it, that quick wind down before the journey home, well instead of wasting it on celebrity gossip, get involved and up to date with what’s going on in the recruitment world with our list of the top 5 recruitment blogs.

Be the savvy recruiter with the inside scoop on all things recruitment!

• The UK Recruiter – www.ukrecruiter.co.uk
  Great resource for upcoming recruitment events and tips for recruiters. If you are off to the Technology Showcase event in October we look forward to seeing you!

• The Undercover Recruiter – www.theundercoverrecruiter.com
  A great source of advice with different articles on improving your recruitment technique.

• RecruitmentBuzz – www.recruitmentbuzz.co.uk
  Full of articles for recruitment across the globe. Latest hot topics include graduate recruitment, new hires and mobile recruiting.

• Institute of Recruiter – www.theior.org.uk
  The sectors professional body. A great guidance, training, education and networking resource for those working in recruitment and HR.

• Recruiter – www.recruiter.co.uk
  Articles full of advice and tips on personal development as well as news on recruitment across the globe.

As always we’d love to hear your thoughts on our list or if you know more great blogs that should be on the list then get involved and let us know! Use the links below to share your thoughts and comments. For recruitment tips and advice straight to your email inbox check out the HRS Recruitment Tips Newsletter.

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We all know LinkedIn is used widely by recruiters to source and find new and potential candidates, however it is also goldmine of information and discussions from like-minded recruitment professionals.

LinkedIn groups are a great way to keep up to date with industry news, and to ensure you get involved in the best ones I have put together a list of my top 5 LinkedIn groups for recruitment professionals.

• The UK Recruiter group
  A group full of UK based recruitment professionals sharing advice along with guys at UK Recruiter who keep you up to date on their fantastic events. If your heading to their Recruitment Technology Showcase in October we look forward to seeing you!

• HR, Staffing and Recruitment Professionals Forum
  Connecting the professionals of the HR, staffing and recruitment industry with articles, advice and discussions.

• Recruitment Consultants and Staffing Professionals
  A group for Corporate Staffing Professionals, Agency Recruiters, Headhunters / Executive Searchers, Career Coaches, Talent Managers, HR Directors and Employer Branding Experts. Created to help professionals expand their network, share ideas and follow employment news.

• The Recruiter Network
  LinkedIn recruitment and career networking group. Connect with recruiters and headhunter or find a new position.

• The Recruitment Network
  This group aims to bring together people dedicated to open networking with innovation, integrity and transparency.

We hope you find these groups useful and as always if you have any groups you think should be on there or want to get involved use the links below and tell us what you think!

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We all want it, to be the best of the best at what we do. Working in recruitment you want the best candidates and clients, and to be the top biller.

Having worked in the recruitment industry for over fifteen years including running a successful agency I have picked up some great tips and advice along the way that will help you rise to the top and recruit like a pro.  See below for my five quick tips:

• Clients can be offered services by any business but only your business has you- make sure you sell yourself as well as your business.

• Negotiate on fees before you place, be clear and upfront.

• Get candidates to work with you on an exclusive basis for the first two weeks of their search. Try to work with a candidate that is an almost guaranteed placement, this way no fighting to close the offer.

• Get your clients to work with you on an exclusive basis. Again no fighting to close the offer.

• When delivering an offer to a candidate, a recruiter should always mange them through the registration. Make sure you prepare them for the counter offer.

We’d love to hear any tips that you may have or if you have any comments on the ones above. Get involved by clicking on the links below, or leave a message we would love to hear from you!

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Grow your online profile, establish yourself as THE recruiter in your sector. Check out HRS’s 5 top tips that are not only easy and simple to follow but will help get your online profile polished to perfection.

1. Create an ‘All Star’ LinkedIn profile

Not as complicated as you think, start by having a great photo. By great photo I don’t mean one of you on a Saturday night! I mean a professional photo appropriate to the sector you recruit for.

Next add all of your professional experience, let candidates know why you’re the best recruiter within the sector. To improve further credibility add relevant links and attach relevant documents to boost your profile rating.

Make sure you have at least 5 skills preferably that are relevant to potential candidates. Drill down into the areas that you recruit in, for example your skills could include ‘sales recruitment, senior sales recruitment’ etc.

Write a strong summary about yourself so your audience can gather as much information about you as possible. Reference your target industry and make contact information clear.

2. Get involved with twitter chats

A great way to build your profile and connect with potential candidates is to join in with relevant twitter chats.  Regularly engaging in conversations will encourage people to follow you meaning you’ll be at the forefront of their mind when it comes to securing their next career move.

For a full list of Twitter chats check out the HRS Hashtag list. If you are looking for recruitment advice get involved with #RecruiterHour every Tuesday night 8-9pm (GMT).

3. Make the right connections

Whether it’s on Twitter, Facebook, LinkedIn or Google+, make sure your following and connecting with the right people. Set aside some time to research and connect with the authority figures in your target sector.

4. Share content

Be it your own or someone else’s, sharing content or posts is a great way to grow your profile. If you are responsible for recruiting sales professionals share articles and tips on closing deals etc. People will take an interest in what you have to say which can lead to some great discussions.

5. Post Regularly

If your going to have a social media profile, make sure you actively use it. Don’t just post something once and never go back. If people think your profile is dead, they may think you’ve left the industry or are no longer in the recruitment business. Not good if your looking to connect with candidates!

I hope these tips are helpful however don’t be afraid to get involved if you have some of your own, we’d love to hear from you. Get involved using the links below and tell us what you think.

Twitter, Facebook, LinkedIn and Google+. Friend, follow and connect.

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