The post Social Recruiting | The Basics appeared first on Recruitment Software for Recruitment Professionals | HRS.
]]>When it comes to social media there’s a lot of do’s and don’ts, blogs, videos and guides that can often confuse more than help. So instead of a guide filled with technical jargon that leaves you baffled, I’ve complied my top 5 social recruiting basics.
Use the right networks
Using the right social networks can help you connect and engage a huge number of candidates and clients. Although the major social networks have users of all ages and demographics it is important you do some research to make sure you are using the right networks. Spend your time wisely by engaging in the right networks.
Engagement
Biggest tip of them all! Get involved, outreach to your target audience! Be that re-tweeting, asking questions, following the relevant people in your sector, commenting on blogs or sharing updates and relevant content. Get your name out there and get yourself heard. Take a look at our blogs on growing your online profile and the top 5 blogs for the savvy recruiter.
Branded Profiles
Make sure all your social channels follow your company brand i.e. correct company logo, font and corporate colour scheme. Maintain consistency throughout each network. See our blog on ‘All-Star LinkedIn Profile’ for tips on how to create a great LinkedIn profile.
Job Distributions
Whilst social recruiting is fundamentally looking to fill the jobs you have to offer be careful not to over load your posts/tweets with just jobs. Whilst it’s essential to advertise your jobs remember you also want to engage with your audience so balance out your job postings with relevant content and useful tips/advice.
Be Human
Don’t be a robot! Bring your personality to your social outreach don’t just automate. A feed of repeat messages is unlikely to engage any passive candidates. Inject character into your updates but remember if you wouldn’t say it over the phone it’s probably not right for social.
Tracking
Same way you would track call times, conversions, daily recruitment tasks, track your social activity too. Look to see what works and what doesn’t. Vary your post times and use link shorteners to track activity. Work out when your audience is most active and schedule accordingly.
For more tips, guides and resources head on over to the HRS free downloads page. If you would like to see HRS social recruiting software in action access your online demo today.
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]]>The post Free download: Guide Social Media Policy appeared first on Recruitment Software for Recruitment Professionals | HRS.
]]>How many candidates do you source through social networks? How many of your consultants have a Twitter/ Facebook/ LinkedIn account?
Even the few companies that have not yet engaged in social via corporate profiles are likely to be referenced by an employee somewhere online. Social media usage/ social recruiting policies are designed to help educate employees, set expectations and protect your business.
A social recruiting policy cannot prevent a disgruntled employee posting inappropriate material or revealing classified secrets; it will however, help employees know what is acceptable and outline appropriate behaviour.
The HRS Guide Social Media Policy is intended to be used as a starting point, use the guide as a base to customise your own policy.
When distributing your social policy talk employees through the document and explain why specific rules have been put into place. Fears and reservations regarding social media and recruitment are often a result of lack of guidance; standalone a social policy will have little effect on a business. Use the introduction of a social policy to turn your consultants into brand ambassadors and master social recruiters.
Download HRS ‘Guide Social Media Policy’
[contact-form-7]Related links:
Recruitment Marketing Software Social Recruiting Software
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]]>The post Social recruiting – Image size guide appeared first on Recruitment Software for Recruitment Professionals | HRS.
]]>Using social media to find, connect and engage candidates? Make sure your professional profiles are branded properly. Use the social media image size guide to help create a powerful, memorable social brand.
Add the page to your favourites and check back regularly as more social networks are added. To get future updates sent straight to your inbox head over to: The recruitment newsletter.
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Twitter image dimensions
Twitter images can be in any of the following formats: JPG, GIF, or PNG. Twitter does not support animated GIFs.
Header photo
Recommended dimensions are 1,500 x 500 pixels.
Profile photo
Recommended dimensions are 400 x 400 pixels.
LinkedIn image dimensions
LinkedIn images can be in any of the following formats: JPG, GIF, or PNG.
LinkedIn company profile
Logo image
Recommended dimensions are 100 x 60 pixels.
Logo icon
Recommended dimensions are 50 x 50 pixels.
Banner image
Recommended dimensions are 646 x 220 pixels.
Attached image
Recommended dimensions are 700 x 520 pixels, smaller images can be used but may not work as well.
Link preview image
Recommended dimensions are 180 x 110 pixels. Version displayed in the graphic is the preview version which LinkedIn resizes.
LinkedIn personal profile
Background image
Recommended dimensions are 1,400 x 425 pixels.
Profile image
Recommended dimensions are 500 x 500 pixels.
Post image
Recommended dimensions are 698 x 400 pixels. Version displayed in the above graphic is the preview version, resized by LinkedIn.
Facebook image dimensions
Facebook images can be in any of the following formats: JPG, GIF, or PNG.
Cover photo
Recommended dimensions are 851 x 315 pixels.
Profile picture
Recommended dimensions are 180 x 180 pixels.
Wall image
Recommended dimensions are 1,200 x 600 pixels. Version displayed in the graphic is the preview version which LinkedIn resizes. Displayed in user feed with at maximum width of 470 pixels and within a page feed at a max width of 504 pixels.
Google Plus image dimensions
Google Pus images can be in any of the following formats: JPG, GIF, or PNG.
Cover photo
Recommended dimensions are 1,080 x 608 pixels.
Profile photo
Recommended dimensions are 250 x 250 pixels.
Post image
Recommended dimensions are 620 x 620 pixels. Image resized on the Google Plus feed, width variable height scaled in relation to the width.
Link preview
Recommended dimensions are 150 x 150 pixels. The preview image is pulled through from the shared link.
For more free resources and recruitment downloads check out the the links below. More social network image size guides on the way, check back regularly and sign up to the HRS newsletter to get recruitment news, tips and free resources sent straight to your inbox.
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]]>The post The 2015 Recruitment Hashtag Calendar appeared first on Recruitment Software for Recruitment Professionals | HRS.
]]>The Recruitment Hashtag Calendar, updated for 2015. Maximise your social media reach. Find, connect and engage more candidates. (Free download: Recruitment Hashtag calendar)
A great way to find and connect with potential candidates is to get involved in hashtag conversations. HRS have complied a list of active hashtags that will help you connect with both active and passive candidates. Make the most of social media, extend your reach and increase your candidate pool.
Download your free copy of the 2015 Recruitment Hashtag Calendar at: Hashtag calendar download or see below for a weekly breakdown of useful hashtags.
If you know of any other great hashtag conversations or have started your own let us know! Send an email to hello@getHRS.com or connect via Twitter, LinkedIn or Facebook.
Monday Hashtags
- #JobHour – 10-11am
- #LedburyHour – 11-12pm
- #UKBizLunch – 12-1pm
- #HerefordHour – 1-2pm
- #BizHour – 2-3pm
- #SouthWestHour – 2-3pm
- #B2BHour – 3-4pm
- #FollowHour – 3-4pm
- #DorsetHour – 7:30-8:30pm
- #IlkleyHour – 7-8pm
- #CumbriaHour – 7-8pm
- #BrandYorkshire – 8-9pm
- #HarrogateHour – 8-9pm
- #CheshireHour – 8-9pm
- #NortheastHour – 8-9pm
- #ConnectingEssex – 8-9pm
- #LincsHour – 8-9pm
- #StockportHour – 8-9pm
- #PBoroHour – 8-9pm
- #MarketHour – 8-9pm
- #MondayMadness – 8:30-9:30pm
- #YorkHour – 8-9pm
- #WorcesterHour – 8-9pm
- #PrestonHour – 8-9pm
- #EnterpriseHour – 8-9pm
- #WightHour – 8:30-9:30pm
Tuesday Hashtags
- #JobHour – 10-11am
- #UKBizLunch – 12-1pm
- #YorkshireJobHour – 12-1pm
- #NorthEastHour – 2-3pm
- #BizHour – 2-3pm
- #B2BHour – 3-4pm
- #FollowHour – 3-4pm
- #HartlepoolHour – 3-4pm
- #ColchesterHour – 4-5pm
- #WhitbyHour – 7-8pm
- #SurreyHour – 7:30-8:30pm
- #FashionHour – 7-8pm
- #AwardingPeopleHour – 7-8pm
- #UKMarketingHour – 7-8pm
- #RecruiterHour – 8-9pm
- #CalderdaleHour – 8-9pm
- #DiscoverRipon – 8-9pm
- #WetherbyHour – 8-9pm
- #SheffieldHour – 8-9pm
- #StaffordshireHour – 8-9pm
- #DoncasterHour – 8-9pm
- #HampshireHour – 8-9pm
- #WestMidsHour – 8-9pm
- #MerseyBiz – 8-9pm
- #ChesterHour – 8-9pm
- #KetteringHour – 8-9pm
- #MaidstoneHour – 8-9pm
- #FleetHour – 8-9pm
- #BeverleyHour – 8-9pm
- #SouthEastHour – 8:30-9:30pm
- #KentHour – 8:30-9:30pm
- #WiltshireHour – 8:30-9:30pm
- #SmallBizHour – 9-10pm
- #SkiptonHour – 9-10pm
Wednesday Hashtags
- #JobHour – 10-11am
- #HRHour – 11-12pm
- #UKBizLunch – 12-1pm
- #EnergyHour – 12-1pm
- #SMHour – 12-2pm
- #LocalLunch – 1-2pm
- #TheLegalHour – 1-2pm
- #BizHour – 2-3pm
- #NewcastleHour – 2-3pm
- #TeesTime – 2-3pm
- #EssexHour – 2-3pm
- #CoDurhamHour – 2-3pm
- #B2BHour – 3-4pm
- #FlutterBiz – 6-7pm
- #LincolnHour – 7-8pm
- #RyedaleHour – 7-8pm
- #HartlepoolHour – 7-8pm
- #CornwallHour – 7:30-8:30pm
- #YorkshireHour – 8-9pm
- #NorthWestHour – 8-9pm
- #EastMidlandsHour – 8-9pm
- #ShropshireHour – 8-9pm
- #CambsHour – 8-9pm
- #OxHour – 8-9pm
- #MidlandsHour – 8-9pm
- #DevonHour – 8-9pm
- #StaffordshireHour – 8-9pm
- #CardiffHour – 8-9pm
- #WolverhamptonHour – 8-9pm
- #SailsburyHour – 8-9pm
- #SlaithwaiteHour – 8-9pm
- #CotswoldHour – 8-9pm
- #NorfolkHour – 8:30-9:30pm
- #IrishBizParty – 9-11pm
- #ScotlandHour – 9-10pm
- #StirlingHour – 9-10pm
- #EventHour – 9-10pm
Thursday Hashtags
- #JobHour – 10-11am
- #UKBizLunch – 12-1pm
- #BizHour – 2-3pm
- #B2BHour – 3-4pm
- #FollowHour – 3-4pm
- #AycliffeHour – 3-4pm
- #DigiJobsHour – 3-4pm
- #ChelmsfordHour – 4-5pm
- #DogHour – 6-7pm
- #CatChatUK – 7-8pm
- #OtleyHour – 7-8pm
- #LoveLichfield – 7-8pm
- #LoveSwad – 7-8pm
- #LoveUttox – 7-8pm
- #HuddersfieldHour – 8-9pm
- #LeedsHour – 8-9pm
- #BradfordHour – 8-9pm
- #WakefieldHour – 8-9pm
- #SheffieldHour – 8-9pm
- #ManchesterHour – 8-9pm
- #SouthWestHour – 8-9pm
- #SomersetHour – 8-9pm
- #LancashireHour – 8-9pm
- #EastAngliaHour – 8-9pm
- #DerbyshireHour – 8-9pm
- #AffiliateHour – 8-9pm
- #SunderlandHour – 8-9pm
- #HullHour – 8-9pm
- #BlackpoolHour – 8-9pm
- #BarnsleyHour – 8-9pm
- #LiverpoolHour – 8-9pm
- #WarringtonHour – 8-9pm
- #ChesterfieldHour – 8-9pm
- #LondonHour – 8-9pm
- #LoveBurton – 8-9pm
- #NorthantsHour – 8-9pm
- #UKStartUpHour – 8-9pm
- #HalifaxHour – 8-9pm
- #BromleyHour – 8-9pm
- #SussexHour – 8:30-9:30pm
- #MKHour – 8:30-9:30pm
- #Thirskhour – 9-10pm
Friday Hashtags
- #ClevelandHour – 10-11am
- #WinOfTheWeek – All day
- #JobHour – 10-11am
- #ConnectFriday – 10-11am
- #NewcastleHour – 11-12pm
- #LondonHour – 11-12pm
- #YorkBizHour – 11-12pm
- #WightHour – 11-12pm
- #UKBizLunch – 12-1pm
- #BizHour – 2-3pm
- #AutoEco – 3-4pm
- #B2BHour – 3-4pm
- #FollowHour – 3-4pm
- #GBHour – 4-5pm
- #CatChatUK – 7-8pm
- #HortHour – 8-9pm
Saturday Hashtags
- #SatChatUK – 8:15-9:15am
- #SpeedNetworking – 6-7pm
- #BrandYorkshire – 8-9pm
Sunday Hashtags
- #HartlepoolHour – 6-7pm
- #HolmFirthHour – 8-9pm
- #WalesHour – 8-9pm
- #CoDurhamHour – 8-9pm
- #BrumHour – 8-9pm
- #SPHour – 8-9pm
- #EnglandHour – 9-10pm
The post The 2015 Recruitment Hashtag Calendar appeared first on Recruitment Software for Recruitment Professionals | HRS.
]]>The post 5 Social media mistakes to avoid appeared first on Recruitment Software for Recruitment Professionals | HRS.
]]>As we all know using social media is one of the key areas to develop in growing your online profile and making people aware of your brand. When done correctly social media can work wonders for your agency, done poorly and it could spell goodbye to your online presence!
To help you all out I’ve come up with a list of the top 5 social media mistakes to avoid:
- Over the top automation:
Be human not a robot! Don’t just schedule and a send a load of tweets or posts, actually get involved and engage with people. Take part in online discussions, LinkedIn groups and hash tag conversations, a great one being #RecruiterHour every Tuesday between 8-9pm (GMT).
- Badly branded profile:
Keep it simple and on brand. There is nothing worse than a profile with a mixture of different colours, photos and branding that doesn’t match or have anything to do with your agency. Brand match your profile with your employer.Use your company colour, logo and remember no on likes the twitter egg! Get yourself a relevant profile picture, chances are you already have one on LinkedIn.
- Not tracking performance:
lf your using social media to connect with potential candidates and post job ads you need to work out what messaging works and what doesn’t. When posting job ads use a link shortener so you can track clicks. One way of phrasing a job ad may result in significantly more clicks, vital information when calculating your social ROI. Check out http://ow.ly/url/shorten-url. A shortner will also save vital space when limited to set number of characters.
- Not replying:
One of the worst things you could is not reply to someone, whether this is a retweet or a message ignoring them is not going to go down well and could damage your reputation. Social media requires timely responses, leaving someone hanging just increases the chances of them going else where. Obviously there are limits, if someone messages you at 3 in the morning you can’t be expected to jump up and reply, just send a reply or thank you when you get a chance.
- Be social, don’t shout:
Read back through your social media posts and imagine yourself saying them at a networking event. Are you the person at the event that shows no interest in other attendees and just talks about yourself? Mix things up, don’t just talk about yourself, get involved with the world around you!
By following these 5 simple tips and avoiding the mistakes you’ll be social media savvy in no time. If you’ve had any social media mishaps or have other tips on what to avoid get involved and let us know.
The post 5 Social media mistakes to avoid appeared first on Recruitment Software for Recruitment Professionals | HRS.
]]>The post Top 5 LinkedIn groups for recruitment professionals appeared first on Recruitment Software for Recruitment Professionals | HRS.
]]>We all know LinkedIn is used widely by recruiters to source and find new and potential candidates, however it is also goldmine of information and discussions from like-minded recruitment professionals.
LinkedIn groups are a great way to keep up to date with industry news, and to ensure you get involved in the best ones I have put together a list of my top 5 LinkedIn groups for recruitment professionals.
- The UK Recruiter group
A group full of UK based recruitment professionals sharing advice along with guys at UK Recruiter who keep you up to date on their fantastic events. If your heading to their Recruitment Technology Showcase in October we look forward to seeing you!
- HR, Staffing and Recruitment Professionals Forum
Connecting the professionals of the HR, staffing and recruitment industry with articles, advice and discussions.
- Recruitment Consultants and Staffing Professionals
A group for Corporate Staffing Professionals, Agency Recruiters, Headhunters / Executive Searchers, Career Coaches, Talent Managers, HR Directors and Employer Branding Experts. Created to help professionals expand their network, share ideas and follow employment news.
- The Recruiter Network
LinkedIn recruitment and career networking group. Connect with recruiters and headhunter or find a new position.
- The Recruitment Network
This group aims to bring together people dedicated to open networking with innovation, integrity and transparency.
We hope you find these groups useful and as always if you have any groups you think should be on there or want to get involved use the links below and tell us what you think!
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]]>The post 5 Tips for growing your profile online appeared first on Recruitment Software for Recruitment Professionals | HRS.
]]>Grow your online profile, establish yourself as THE recruiter in your sector. Check out HRS’s 5 top tips that are not only easy and simple to follow but will help get your online profile polished to perfection.
1. Create an ‘All Star’ LinkedIn profile
Not as complicated as you think, start by having a great photo. By great photo I don’t mean one of you on a Saturday night! I mean a professional photo appropriate to the sector you recruit for.
Next add all of your professional experience, let candidates know why you’re the best recruiter within the sector. To improve further credibility add relevant links and attach relevant documents to boost your profile rating.
Make sure you have at least 5 skills preferably that are relevant to potential candidates. Drill down into the areas that you recruit in, for example your skills could include ‘sales recruitment, senior sales recruitment’ etc.
Write a strong summary about yourself so your audience can gather as much information about you as possible. Reference your target industry and make contact information clear.
2. Get involved with twitter chats
A great way to build your profile and connect with potential candidates is to join in with relevant twitter chats. Regularly engaging in conversations will encourage people to follow you meaning you’ll be at the forefront of their mind when it comes to securing their next career move.
For a full list of Twitter chats check out the HRS Hashtag list. If you are looking for recruitment advice get involved with #RecruiterHour every Tuesday night 8-9pm (GMT).
3. Make the right connections
Whether it’s on Twitter, Facebook, LinkedIn or Google+, make sure your following and connecting with the right people. Set aside some time to research and connect with the authority figures in your target sector.
4. Share content
Be it your own or someone else’s, sharing content or posts is a great way to grow your profile. If you are responsible for recruiting sales professionals share articles and tips on closing deals etc. People will take an interest in what you have to say which can lead to some great discussions.
5. Post Regularly
If your going to have a social media profile, make sure you actively use it. Don’t just post something once and never go back. If people think your profile is dead, they may think you’ve left the industry or are no longer in the recruitment business. Not good if your looking to connect with candidates!
I hope these tips are helpful however don’t be afraid to get involved if you have some of your own, we’d love to hear from you. Get involved using the links below and tell us what you think.
Twitter, Facebook, LinkedIn and Google+. Friend, follow and connect.
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