Noticed a reduction in your open and click through rates for emails sent over the last year? When Google rolled out changes to the way emails were filtered recruitment professionals with a large number of Gmail recipients noticed a significant drop off.
The introduction of category tabs and automatic content filtering sorts users emails into areas three areas; Primary, Social and Promotions. If you are a Gmail user the new filtering system is great for hiding all of your unwanted LinkedIn group updates however it does present recruiters sending out new vacancies to candidates a problem.
According to Strong View 46% of Gmail users only check their promotions tab once a week. If you are emailing new vacancies or job alerts it could be a week before the positions are seen by potential candidates. In that time a competitor could have already connected and engaged top candidates.
Smart inboxes require smart emails, check out HRS’s tips for maximising your open rates across Gmail users below:
For more recruitment tips, news and advice head over to the main HRS blog. If you have any questions about your email marketing or want to find out how integrated email and social media recruitment software can help you find, engage and place more candidates send me a message or book your personal HRS online demo today.